International product marketing in Agriculture

Free
Includes lifetime access
Course Overview


Trainees will get to know various marketing techniques and are taught how to use them in practice. During the module, learners are stimulated to use innovative marketing and promotional techniques in real business cases from the agricultural and horticultural industries.
Course topics include:
- basics principles of marketing;
- branding & storytelling;
- category management;
- new media;
- E-commerce;
- omnimarketing.
The course is practical: trainees are challenged to use these techniques when developing a marketing plan for an agricultural or horticultural company.
Trainees will look at marketing from an international perspective and will be asked to compare famous strategies and examples from their home-countries with other international examples of marketing strategies.